A Mirpur wedding hall, fully booked through summer season.
Reels, packages, a UK-family-friendly booking flow, a Google review push, and a hall walk-through video. 31 bookings in a quarter, +212% profile reach — and the print-flyer budget retired completely.
The starting point
A mid-size wedding hall in Mirpur. Strong physical reputation, weak digital presence. Bookings clustered around walk-ins, family referrals and seasonal print flyers. UK families visited Mirpur for summer weddings and chose halls a few days before — usually whichever the brother-in-law recommended.
What we changed
- Reels content engine. Two Reels a week — venue walk-through, lighting, food, packages, behind-the-scenes — produced on a single shoot day per month.
- Packages page. Three clear packages with photos, what's included, what's optional, indicative pricing brackets. Removed the ambiguity that was burning enquiries.
- UK-family booking flow. A page specifically for families travelling from the UK: how to book ahead, deposit options, a video call to view the hall, WhatsApp coordinator.
- Google review push. Polite review request via WhatsApp to every couple post-event. Rating moved from 3.9★ to 4.7★ in two months.
- Hall walk-through video. One single 90-second hero video. Got used everywhere — Reels, Google profile, WhatsApp replies, website hero.
What happened
The summer-season calendar filled out 5 weeks earlier than the previous year. 31 confirmed bookings in the quarter, including bookings made from the UK before the family travelled. Profile reach grew 212% across Instagram and Facebook. The print-flyer budget — which historically tracked at PKR 80,000 per season — went to zero.
What we'd repeat
The single hero walk-through video did disproportionate work. The UK-family booking page closed bookings from people who'd never been on site, because it answered the actual questions a UK family asks ("can I pay deposit from the UK?", "can my cousin verify the booking before we land?").
What we'd change
We'd start UK-family-targeted Reels in winter, not spring — the booking decision is made earlier than we thought. We'd also add a separate page for corporate dinners and engagement parties, where margins were higher than peak-season weddings.
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