UK property leads from Birmingham & Bradford for a Mirpur developer.

The starting point

A mid-stage Mirpur housing project pre-selling plots. The developer had a presence on Facebook with local interest only, no UK-facing landing page, and a WhatsApp inbox that was read once a day. UK families were buying — just not from them.

What we changed

• UK-facing landing page. Hero in UK English, owner-on-camera 60-second intro, embedded Google Maps, plot map, FAQ on payments and transfers, GBP indicative pricing, prominent UK form + WhatsApp.
• City campaigns on Meta and Google. Birmingham, Bradford, Rochdale and Manchester. Property advertising ran inside Meta's Special Ad Category as required. All claims were evidenced for ASA compliance.
• Video walkthroughs. 90-second site walk, owner-led, with subtitles. A second video answering the four questions UK families always ask: title, ownership transfer, build timeline, and payment milestones.
• WhatsApp CRM & UK-hours qualification. Reply target of 20 minutes during UK hours. Qualifying questions, voice notes, calendar links for video calls. Every lead source tagged.

What happened

The campaign produced 38 qualified UK enquiries in 8 weeks at an average £62 cost per lead. 9 turned into booked site visits during the next UK family-visit window. Two committed before the visit, on the strength of video and a recorded call.

What we'd repeat

The owner-on-camera video was the single largest trust lever. The four-question FAQ video reduced WhatsApp back-and-forth dramatically. Tagging lead source on the WhatsApp side gave the developer the first real attribution he'd had.

What we'd change

We'd launch Bradford 2 weeks earlier — it outperformed Birmingham on cost per qualified lead. We'd also publish a separate page for solicitors and accountants who refer UK Kashmiri buyers, because partner referrals converted at an unusually high rate.

Note: This case study refers to a property marketing engagement. Thrive Mirpur is not a regulated investment adviser. All ad claims were evidenced under ASA codes; targeting was by location and intent only; housing ads ran inside Meta's Special Ad Category as required.